How many teams lose
Brazil World Cup is still being waged, Spain, England and other popular teams out so early to buy a lottery ticket fans annoyed, but probably more painful than the fans behind the teams had to count sponsors and advertisers who, for four years, such as a back step wrong move, huge sponsorship fee and sponsorship fees several times the marketing costs and so may lose everything. Those who had pointed to the jersey, beer, chips, fish merchants earn a ticket, I am afraid only to wait four years.
England was an emergency stop advertising
Before the high hopes of the England team group stage are eliminated, avid fans of the British nor calm. According to the "Daily Mail" reported that hundreds of fans expressed their anger through social media, requiring television stations to block Gerrard, Stuart Rees and Joe Hart England players such as the endorsement ads, the reason is this: with the facts ! Famous chocolate manufacturer Mars has said that from next week, will no longer play Gerrard and other players endorsement ads, this loss is probably incalculable middle. Earlier data showed the England team for each goal scored will trigger local 198.5 million pounds (about 2.1 billion yuan) spending spree once the group stages will be shopping malls, pubs, restaurants bring 2.58 billion pounds (about RMB 27.3 billion million) in revenue, but now, everything is impossible happened.
England, Spain examples out there, and the latter is unfortunate Which teams will be caught? It now appears that one win and one loss in Italy and one of Portugal's most dangerous Ping-negative, once the tragedy before the big bucks in C Luo, Italy "Manhunt team" who sponsor them and get a feel dejected.
Domestic advertisers are tears
In contrast, two-game losing streak early exit of defending champion Spain suffered enough so that more sponsors.
For the World Cup marketing investment, a beer companies spend more than billion bid for CCTV prime time advertising resources, only to loop "cheer World Cup in Spain articles," At present, the World Cup was for 10 days, they will have to start replacing commercials. There's a Spanish team betting world famous sports brand, has now begun to sell at a discount Spanish team jerseys and related products. Similarly England jerseys and equipment, flags and other items are also losing money in the big sale.
In addition, a certain car brand will be its market position in high-end cars with the Spanish "King of the Wind" link, only sigh makes mistakes; Oil from Spain have disappointed, the former company in the Spanish World Cup shot team as the protagonist of advertising, original fantasy can borrow for their hometown team's performance in the Chinese market to earn some image points ......
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